We build and manage location-focused Google Ads campaigns that put your business in front of people actively searching for your services in your local area.
BOOK YOUR FREE CALL
If you’re a local business owner looking to generate high-quality leads in your area, you’ve likely spoken with Google Ads agencies already - and been surprised by their £1,000s-per-month retainers.
Large agencies often come with heavy overheads, rigid processes, and generic strategies - costs that ultimately get passed on to you.
We work differently.
Instead of an agency model, we’re a small, specialist team focused exclusively on localised Google Ads lead generation - delivering the same performance you’d expect from top UK agencies, without the inflated fees.
- Specialist expertise without agency overheads.
- A personal, hands-on approach tailored to your business and service areas.
- Proven frameworks used at leading UK agencies, adapted specifically for local lead generation.
- Expert Google Ads management backed by 6+ years of lead-generation experience.
- Hyper-local targeting and intent-driven keywords to maximise lead quality.
- 24-hour turnaround on new campaigns and ad changes.
- Direct WhatsApp access to your specialists for fast communication.
- Weekend support for urgent updates and optimisations.
- Live reporting dashboards with real-time visibility of clicks, leads, cost, and other critical KPIs.
- Bespoke strategies and KPIs built around calls, enquiries, bookings, and cost-per-lead.
Paid traffic only works when it’s sent to the right place.
If, based on our expertise, we determine your current website isn’t ready for cost-efficient lead generation, our in-house specialists can design and build a refreshed, high-performing website for just £349 - purpose-built to turn clicks into enquiries.
What’s included:
- Built specifically for lead generation, with clear calls-to-action designed to drive calls, form fills, and bookings.
- Direct integration with booking and CRM platforms, ensuring enquiries are captured and tracked correctly.
- Proven page structure and layout based on a tried-and-tested formula for local service businesses.
- Mobile-first design, optimised for users searching on the go.
- Fast load speeds and performance optimisation to help with minimising bounce rates.
- Trust-building elements such as reviews, local signals, and social proof to improve conversion rates.
- Google Ads–ready setup, ensuring accurate tracking and conversion data from day one.
By ensuring your website is fully aligned with your ad campaigns, we help you maximise lead volume and lower cost-per-lead.
A small one-off investment which is built to support long-term lead generation performance.
WHAT WE DID:
- Designed and developed a new website.
- Advised on new content that needs to be captured to help improve site performance.
- Segmented campaigns by service type and geography, allowing lead volume to be scaled selectively based on service availability in respective locations.
- Worked closely with the client to streamline lead handling and response times.
RESULT:
- Generated consistent and qualified enquiries across both existing and newly targeted areas.
- Reduced dependency on a single local market by expanding into surrounding local areas.
- Provided the confidence needed to execute on new recruitment and build a growing team.
WHAT WE DID:
- Rebuilt the account structure around high-intent search terms and a tightly defined local radius to improve relevance and quality score.
- Actively managed budgets and bids based on lead quality and conversion data, scaling spend into campaigns consistently producing booked services.
- Moved away from Performance Max campaigns.
RESULT:
- Improved lead quality by refining geographic targeting and spending 100% of the budget on paid search.
- Predictable, repeatable lead generation that removes uncertainty around future pipeline volume.
- Strengthened local market presence through consistent ad visibility.
WHAT WE DID:
- Audited and optimised the website prior to the launch fo advertising campaigns.
- Conducted comprehensive keyword research to identify high-intent search demand.
- Implemented end-to-end lead tracking with integrated reporting dashboards.
- Ensured immediate lead follow-up through improved process management.
RESULT:
- Removed pre-Christmas uncertainty by securing a healthy pipeline of work for Q1, easing concerns around demand heading into January.
- Delivered a significant uplift in local brand awareness, with consistent on-site branding across projects.
CLIENT REVIEW
Introducing, Diana Page
Before partnering with us, Diana had invested in multiple advertising campaigns through various agencies, but saw little to no meaningful results. Frustrated and ready for a change, she scheduled a quick call where we took the time to understand her business goals and challenges. Within days we crafted a bespoke strategy specifically tailored to deliver on:
- Increased brand awareness
- Higher lead volume
- Improved lead quality
- More high-intent sales calls
- Maximised conversions
- A growing Instagram following
Fast forward two months, and Diana’s business had scaled beyond expectations. Today, she’s recognised as a powerhouse in her industry, dominating the digital marketing landscape and setting new standards for success.
MEET THE TEAM
Jonny Parker
Founder
- Over 6 years of hands-on experience in paid media strategy and execution.
- Collaborated with globally recognised brands including Mercedes-Benz AMG F1, Avis Car Hire, Mamas & Papas and more.
Jake Stores
Co-Founder
- 7 years of generating consistent, profitable results for local businesses using paid media.
- Mentor and coach to aspiring experts looking to master Google Ads and paid acquisition.
Sam Bickstrum
Account Manager
Georgie Phipps
Account Manager
Levy Chocky
Account Manager
TESTIMONIALS
“I would highly recommend Jonny to any brand or business seeking to develop their paid social offering. Working together at Genie Goals, Jonny has been instrumental in leading strategy and execution for some of our biggest brands. Jonny has delivered numerous great ideas to develop our social offering and has consistently been able to drive great results.”
“It’s been an absolute pleasure working with Jonny. His expertise in managing and optimising campaigns has consistently driven excellent results. Jonny’s analytical skills, creativity, and up-to-date knowledge of industry trends ensure high engagement and ROI. He’s a proactive, detail-oriented professional and I’ve been so fortunate to have him on the team. Would love to clone him!”
“Jonny has a solid stack of media buying skills that he’s built over the years, and he is never short of exciting ideas when it comes to digital marketing. I’ve had the pleasure of knowing Jonny both personally and professionally, and I would recommend him to anyone looking for a media buyer.”
“Working with Jonny has been an absolute pleasure. His work is consistently fast, efficient, and of exceptional quality. His communication is always clear and concise, ensuring alignment and a seamless process every time. Jonny is personable approachable, and a true team player, making him a joy to collaborate with."
BOOK YOUR FREE CALL
FAQS
BOOK YOUR FREE CALLYes. That is exactly who we work with.
We specialise in helping local service-based businesses such as plumbers, electricians, HVAC companies, roofers, landscapers, dentists and other trade professionals generate consistent, high-quality inbound leads using Google Ads.
Local marketing is different from national campaigns. It requires precise geo-targeting, strong call-focused strategies and a clear understanding of how customers search for urgent services. We build campaigns designed to generate calls, enquiries and booked jobs, not just clicks.
There are no long-term lock-in contracts.
We earn your business through performance and results, not restrictive agreements. While we recommend a minimum three-month period to properly optimise and scale campaigns, you are never tied into lengthy commitments.
Our goal is to build long-term partnerships based on return on investment and trust.
We focus exclusively on generating leads for local businesses. Not ecommerce. Not brand awareness. Not vanity metrics.
What makes us different:
- We prioritise phone calls and booked jobs, not just traffic.
- We build tightly targeted local campaigns with minimal wasted ad spend.
- We track real conversions, not assumptions.
- We optimise regularly based on performance data.
- We understand trade business margins and job values.
Our approach is simple. Turn ad spend into measurable revenue.
Google Ads works best for businesses with clear, high-intent search demand, strong customer lifetime value and competitive but profitable margins.
It may not be ideal for very low ticket services with thin margins, businesses without local search demand, companies that cannot handle increased lead volume or businesses that rely purely on word of mouth and have no desire to scale.
If we do not believe Google Ads will be profitable for you, we will tell you upfront.
We implement full conversion tracking from day one.
This includes call tracking, including call recordings if required, form submission tracking, Google Ads conversion tracking, Google Analytics integration and keyword-level performance data.
We measure success based on cost per lead, cost per booked job where possible, return on ad spend and revenue generated.
You receive clear and transparent reporting so you always know exactly where your money is going and what it is producing.